What should I Post On Social Media during COVID-19?

We are all still being challenged with COVID-19 no matter what business you are in. So you are asking yourself what should I post on social media at this time? This all depends on what’s happening with your business. Are you currently closed, re-opened and having to pivot or have continued to be open for business? Then think about why you are posting, are you trying to remind your customers you are still here, raise some awareness or encourage sales? Here are a few ideas which I hope will find helpful in regard to deciding on what post during COVID-19.

Let’s start with what your business’s current situation is and then look at some ideas. So if you are currently closed what can you do on social media?

1. Closed at the moment.

If you are closed right now you want to remind your audience that you are still here, is number one. Just because you are currently closed does not mean you should be closed on social media. You should be thinking about retaining your audience, be top of mind and approachable so that your customers know what’s happening and what you’re up to until they can book with you and use your products or services again. So, for example, are you are hairdresser (I know I can’t wait for my hairdresser to open and so it’s important for me to know what they are up to right now and live in the hope they will open). They made me smile when they posted this recently:

Some ideas if you are currently closed:

  • Throwbacks (what you were doing before).
  • Behind The Scenes.
  • Tell them your story so far.
  • “How To” Videos.
  • “Q and A” LIVE videos.
  • Helpful Tips and Tutorials.
  • Do reviews of products you use.
  • Entertain (like the post above).
  • Post in Facebook and Instagram Stories as well as the feed.
  • Share content from other local businesses.

2. Re-opened and having to pivot.

So you have had to maybe pivot and look at new ways to keep your business open. You could be a restaurant and before COVID-19 you had table service, now you have the opportunity to provide a takeaway service with all your dishes available to your customers. People are fed up cooking at home and you could brighten their day with an alternative. A local restaurant to me has just started doing this and the feedback is amazing!

So, you are working very hard to keep going right now and would like to encourage more sales, but not look “salesy”, which can be a challenge right now. Sales are necessary to keep your business afloat, and you may not have time to spend on social media as you need to focus on the business. To make the most of your time would be is to plan your social posts out a week or more ahead (say on a Sunday morning sit down and look at what’s coming up, any important dates eg: Father’s Day will be coming up) and use a content calendar. Look at the best times to post and see what has been the best posts so far by looking at your analytics (eg: Facebook Insights).

Some ideas if you have re-opened:

  • Highlight a new service (like above).
  • Showcase what you have on offer with an empathic tone.
  • Helpful Tips and Tutorials.
  • Thank your customers for all their support.
  • Ask your audience what they would like to see or have.
  • Show gratitude in what you post and in your captions.
  • Again show “Behind The Scenes” with staff etc.
  • Do LIVE videos to show what’s happening right now.
  • Encourage your audience to share what they received.
  • Share content from your suppliers.

3. Continued to be open for business

If your business is open and has not had to close due to COVID-19, you may wonder what you should be posting on social media as you are not sure about promotional posts right now. People are shopping online more and more now and can’t get to touch or feel products. Using video to showcase what you offer can help your customers to get a better idea and help them with their buying decisions.

So say your business is mostly online, for example; you sell beauty products so showcasing new makeup products like a mascara or lipstick using LIVE video tutorials would be a good idea. (I recently got an amazing mascara and love it! The lady who promotes the product she uses LIVE videos and recorded videos, is very passionate about the product, she uses it herself and I could see the results before I got it). So by her using video, I could see the products being used and get answers to any questions which I had. Using LIVE video and recorded video will be seen as approachable and customers get to see the person or persons behind the business. People buy from people who they know, like and trust.

Planning out when you are going to LIVE videos is important. Like I mentioned before with businesses that have re-opened and having to pivot, you need to make the most of your time when it comes to your social posts. So again sit down and plan out a week or more ahead (say on a Sunday morning sit down and look at what’s coming up, any important dates eg: Father’s Day will be coming up) and use a content calendar. Look at the best times to post and see what has been the best posts so far by looking at your analytics (eg: Facebook Insights).

Some ideas if you have continued to be open for business:

  • Highlight products or services you’ve available without being salesy.
  • Promote any deals as customers most likely to be saving their money.
  • Host Polls to see what your audience is interested in.
  • Show gratitude in what you post and in your captions.
  • Thank your customers for all their support whilst open.
  • Again show “Behind The Scenes” with staff etc.
  • Do LIVE videos to show what’s happening right now.
  • Share content from your suppliers.
  • Encourage your audience to share what they received.
  • All in all, mix up your content and keep posting.

To Conclude

Whether you are currently closed, re-opened and having to pivot or continued to be open for business, do think about why you are posting, are you trying to remind your customers you are still here, raise some awareness or encourage sales?

Be mindful of who your audience is and that some may have lost loved ones, lost their jobs or even had to close their own businesses for good. So overall, show empathy online, engage with your audience, stay visible by consistently posting with a mix of content (don’t keep posting the same thing) and update your audience on things. And that when things become more certain then your audience knows where you are, what you are doing and how you can help them. Try out some of the posting ideas, keep visible (don’t social distance on social media, be there for your customers with content that can help and “edutain” them) and see how you get on. Just want to note: “edutain” is educate and entertain...

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If you would like the idea of listening to a show where they talk about social media for business simply then why not tune into the radio show called “Let’s Get Social” on Dublin South FM every Wednesday 5.30pm (GMT time), which I host with the amazing social media strategist Phillip Twyford (aka “The Curly Marketer“), who even throws in the odd social media joke (and yes he does keep trying!).

And if you can’t catch the radio show why not subscribe to the podcast on:
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If you would like some help with your social media presence through consultancy or training as a business or entrepreneur, do let me know. I also work with students to help them with their online presence to help leverage their career path. I would be so happy to see how I can help you in a short space of time. And you can get in touch with me here.

Take care and stay safe everyone.

Thanks for reading!